SoundFoodSoundFoodSoundFood
  • News
  • A/V Media
  • A/V Interiors
  • How Stuff Works
  • iPod & Portable Players
    • Headphones
    • iPod
    • Mp3 & Mp4 Players
  • Equipmet Reviews
    • AC Power
    • Accessories
    • Blu-ray & HD DVD Players
    • HDTVs (Plasma, LCD, Rear Projection…)
    • Home Theater in a Box
    • Music Servers / MP3 Players
    • Power Amps (Multi-Channel, Stereo, Integrated)
    • Preamps (AV, Stereo…)
    • Receivers
    • Remotes and System Control
    • Speakers
    • Subwoofers
    • Video (Projectors, Processors…)
Reading: Mixed Messages From HD DVD Camp
Share
SoundFoodSoundFood
  • News
  • A/V Media
  • A/V Interiors
  • How Stuff Works
  • iPod & Portable Players
    • Headphones
    • iPod
    • Mp3 & Mp4 Players
  • Equipmet Reviews
    • AC Power
    • Accessories
    • Blu-ray & HD DVD Players
    • HDTVs (Plasma, LCD, Rear Projection…)
    • Home Theater in a Box
    • Music Servers / MP3 Players
    • Power Amps (Multi-Channel, Stereo, Integrated)
    • Preamps (AV, Stereo…)
    • Receivers
    • Remotes and System Control
    • Speakers
    • Subwoofers
    • Video (Projectors, Processors…)
Follow US
  • About
  • Privacy Policy
  • Sitemap
  • Contact Us
Copyright © 2007 - 2024 SoundFood. A Symphony of Audio-Visual Tech Updates!
SoundFood > News > Mixed Messages From HD DVD Camp
News

Mixed Messages From HD DVD Camp

Allan Ford June 18, 2007

Talk about news stories of ironic proportions. On Monday the HD DVD Promotional Group trumpeted record sales of standalone HD DVD players three weeks into an agressive marketing campaign that featured major advertising support and $100 in-store rebates on players. According to the press release, 150,000 standalone HD DVD players have been purchased by consumers, representing 60% of the dedicated player market

Before one could even pause to consider the relevance of standalone player sales vs. game consoles, Reuters on Tuesday reported that Toshiba had slashed its sales targets for HD DVD players and recorders by a whopping 44% citing that "sales in the US have been slower than expected."

According to the Reuters piece, Toshiba's new target is to sell 1 million HD DVD players in North America by the end of calendar 2007, down from the original estimate of 1.8 million units. In this case no distinction was made between standalone players and the HD DVD add-on drive for the Xbox 360.

And adding further spin insult to sales injury, while the HD DVD Group touted a superior "4 to 1 movie attach rate over competing formats," the available sales data tells a different story. According to Nielsen/VideoScan numbers Blu–ray is leading the software sales market 59% to 41% in total unit sales since inception, and year to date for 2007 Nielsen has Blu-ray dominating to the tune of 67% to 33% for HD DVD. While Universal's Ken Graffeo recently stated that people are buying PS3s for gaming only, the numbers dispute that claim.

I only bring up this last part because I feel it's downright useless to downplay the significance of both HD game consoles in this format war. Just as the PS3 is obviously having a big impact on Blu-ray's market penetration and software sales, Toshiba is obviously counting heavily on Microsoft's Xbox 360 add-on HD DVD drive, with the help of cheap players from China, to reach that 1 million unit mark by the end of the calendar year 2007.


You Might Also Like

Tribit XSound Plus 2: The Ultimate Affordable Outdoor Bluetooth Speaker with 24-Hour Battery Life

Best Music Streaming Services of 2024

Navigating the 8K Dilemma: Is Investing in an 8K TV Justified Without Native 8K Content?

Cambridge Audio’s M100 Wireless Earbuds for Effortless Listening: Immerse Yourself in Seamless Sound

Discover Excellence: Bowers & Wilkins Unveils 700 S3 Signature Series Speakers

Share This Article
Facebook Twitter Copy Link Print
Previous Article Universal Remote Control® Complete Control” MX-3000 IR/RF Color Touch Screen Remote
Next Article Archos launches its iPod-killer
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest News

NAD C162/C272
NAD C162/C272 System Combination
Equipmet Reviews March 28, 2024
Yamaha DVX-1000 2.1-Channel Home Cinema Review
Home Theater in a Box November 20, 2008
Aiptek Pocket Cinema Projector V10 Review
Video (Projectors, Processors...) October 22, 2008
Optoma Pico Pocket Projector
Optoma Pico Pocket Projector Video Reviews
Video (Projectors, Processors...) October 22, 2008
Copyright © 2007 - 2024 SoundFood. A Symphony of Audio-Visual Tech Updates!
  • About
  • Privacy Policy
  • Sitemap
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?