A new survey from Dixons suggests that around half of its customers could end up disappointed, whichever way the high definition disc format war eventually goes.
When asked which format they preferred, 53% of Dixons.co.uk customers went for Blu-ray, with 47% choosing HD DVD.
Unfortunately, in interpreting the results, deVere Forster, Director of E-Commerce, appeared to show a lack of understanding, saying, “Sony may have stolen a march with Blu Ray by including it in the PS3 in an attempt to hook in the gaming generation, but X BOX (sic) users, which is HD DVD driven, would no doubt disagree.”
In fact, the Xbox 360 is not HD DVD driven, though users who bought the add-on drive to watch movies may be as irritated as Toshiba HD DVD player owners.
“Customers are confused about the benefits of one format over the other and which films they will be able to view as the different studios choose to go exclusively with one format or the other. They want to know which way the market is going to go so that they do not waste their money by investing in the wrong format. For the sake of our customers we hope the decision will come soon.”
