Simply having a big screen for yourself isn’t such a great idea now is it? That’s why Big Moving Pictures’ fleet of rolling mobile LED screen displays constitutes a new advertising medium. The company is mounting massive (40 x 22 ft) HDTV LED displays on trucks so it can engage the audience at major outdoor events (such as air shows and auto racing) in a new way. Big Moving Pictures Inc. (BMP), and Strongbase have announced the signing of a unique agreement to create the largest mobile LED screen displays ever produced.
BMP will target air shows and auto races (NHRA and Indy) initially, but we can see big opportunities for developing the ‘rolling television network’ into a valuable niche advertising medium with high engagement, and large numbers of a high value audience. BMP will transport its MEGASCREENS to the largest events in the United States and Canada, and there’s obviously application for the technology in every country. Weighing 66,000 pounds and hydraulically operated, the MEGASCREENS are trailer-mounted for maximum portability and rapid deployment into a given situation.
Typical time from arriving onsite to displaying video will be under one hour, done by a single technician or truck driver. Image area sizing will be 39.4’W x 22’H in a true 16:9 aspect ratio for direct usage of 720P HDTV signals. LED element pitch is 15mm, brightness range up to 10,000NITS. HD video transmission to the screens will be accomplished by laser-based, digital microwave or fiber optic cabling systems. Its not everyday that we see such a huge screen in our backyard or in the stadium for that matter.
Source: GizMag
